Update – Footwear
In its 250-year history, Birkenstock has been attached to a number of unflattering stereotypes. Whether due to its association with “hippies and latter-day granola crunchers” (according to New York Times) or unflattering links to youth pastors, the German brand hasn’t always been considered fashionable. Over recent years, though, the brand has seen a new wave of popularity for its signature sandals.
Earlier this year, Kanye West graced the May cover of GQ wearing the classic Birkenstock Boston silhouette. Who described the sandals as “functional and sexy … maybe the sexiest shoes ever”
Birkenstock’s new fans may have come to the brand through its recent collaborations or through their search for quarantine footwear, but the reasons for its popularity are the same as always. Throughout its history the brand has used comfort and durability as watchwords, and these are values that have stood the test of time. While Birkenstock has rejected the trend cycle — sticking instead to its core beliefs and core silhouettes — it has found new popularity as an everyman shoe.
#BIEKWNSTOCK #GQ #SLIPPER #HOME WEAR