Update – Fashion

 KITH and Coca-Cola have presented a fifth collection. Past inspirations have ranged from Hawaiian beaches to a lavish summertime lifestyle in the Hamptons, but this collection goes full Americana by drawing its inspiration from a classic cross-country road trip.

Of course, it wouldn’t truly be a KITH and Coca-Cola collection without a wealth of other collaborative partners, so Converse, Pendleton, Mitchell & Ness and Golden Bear have been tapped for the bubbly festivities as well.

Pieces range from logo-flipped T-shirts to printed shorts, thick sweatshirts and patchwork-style jean jackets — all of which make conspicuous use of KITH and Coca-Cola branding.

From a collaborative standpoint, each third party does what they do best. Converse’s Chuck 70 Ox is done up in three colorways — red/white, cream/red and navy/red — and built of denim with frayed edges. Signature Coca-Cola branding hits the medial side, and medial sides show a recognizable ribbon graphic.

The entire KITH x Coca-Cola collection will release via the KITH webstore at 11 A.M. ET on August 15, with the Converse shoes priced at $140 USD. KITH’s Selfridges and Hirshleifers pop-ins will be the only physical stores in Europe and the US with the collection, and KITH Tokyo will hold an appointment drawing to purchase the collection in-store as well.

source hypebeast

#PENDELTON #COCA-COLA #KITH #CONVERSE